Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model
Year of publication: |
2010
|
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Authors: | McNally, Regina C. ; Griffin, Abbie |
Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 2271131-4. - Vol. 4.2010, 1/2, p. 30-47
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Subject: | Beziehungsmarketing | Relationship marketing | IT-gestütztes Marketing | Computer-assisted marketing | Innovationsakzeptanz | Innovation adoption | Callcenter | Call centre | Empirische Methode | Empirical method |
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