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Firm and Individual Choice Drivers in Make-or-Buy Decisions: A Diminishing Role for Transaction Cost Economics?
McNally, Regina C., (2004)
A measure and initial test of managers’ perceptions of relationship marketing in inter-organizational exchanges
Mcnally, Regina C., (2007)
Mandatory adoption of customer relationship management information technology : the role of customer support in an attitude-intention model
McNally, Regina C., (2010)