Maneuvering angry consumers toward brand forgiveness and repatronage : the moderating role of personality and recovery strategies
Faryal Najam, Sana Azar
| Year of publication: |
2022
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|---|---|
| Authors: | Najam, Faryal ; Azar, Sana |
| Published in: |
The Lahore journal of business. - Lahore : [Verlag nicht ermittelbar], ISSN 2791-3139, ZDB-ID 2798394-8. - Vol. 10.2022, 2, p. 1-17
|
| Subject: | Brand hate | forgiveness | personality | recovery strategies | repatronage intentions | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology | Beschwerdemanagement | Complaint management | Markenführung | Brand management | Emotion | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014280602