Manipulating temporal cues and message concreteness for deal communication : a study on microblogging site
Yi Liu
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Yi |
| Published in: |
Journal of global information management : an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1062-7375, ZDB-ID 1422307-7. - Vol. 28.2020, 2, p. 111-130
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| Subject: | Construal Level Theory | Deal Expiration Time | Group-Buying | Message Concreteness | Message Promotional Time | Microblogging | Social Media | Social Web | Social web | Werbewirkung | Advertising effects | Web 2.0-Technologien | Web 2.0 technologies | Werbung | Advertising | Verkaufsförderung | Sales promotion | Konsumentenverhalten | Consumer behaviour | Kommunikation | Communication | Marketingmanagement | Marketing management | Zeit | Time |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JGIM.2020040106 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012304206