Manufacturer's channel strategy with retailer's store brand
Lisha Wang, Jing Chen and Huaming Song
| Year of publication: |
2021
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|---|---|
| Authors: | Wang, Lisha ; Chen, Jing ; Song, Huaming |
| Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 10, p. 3042-3061
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| Subject: | channel strategy | endogenous quality | game theory | pricing | store brand | Supply chain management | Lieferkette | Supply chain | Vertriebsweg | Distribution channel | Spieltheorie | Game theory | Handelsmarke | Store brand | Einzelhandel | Retail trade | Preismanagement | Pricing strategy | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2020.1745313 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012516533