Manufacturer's channel strategy with retailer's store brand
Year of publication: |
2021
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Authors: | Wang, Lisha ; Chen, Jing ; Song, Huaming |
Published in: |
International journal of production research. - London [u.a.] : Taylor & Francis, ISSN 1366-588X, ZDB-ID 1485085-0. - Vol. 59.2021, 10, p. 3042-3061
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Subject: | channel strategy | endogenous quality | game theory | pricing | store brand | Supply chain management | Spieltheorie | Game theory | Vertriebsweg | Distribution channel | Lieferkette | Supply chain | Einzelhandel | Retail trade | Handelsmarke | Store brand | Preismanagement | Pricing strategy | Markenführung | Brand management | Markenartikel | Brand | Einzelhandelspreis | Retail price | Marketingmanagement | Marketing management |
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