Manufacturer's sales format selection and information sharing strategy of platform with a private brand
Peng Liu, Rong Zhang, Ya Wang, Hailong Yang and Bin Liu
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Peng ; Rong, Zhang ; Wang, Ya ; Yang, Hailong ; Liu, Bin |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 39.2024, 2, p. 244-255
|
| Subject: | Information sharing | Supply chain management | Game theory | Private brand | Sales format selection | Lieferkette | Supply chain | Spieltheorie | Markenartikel | Brand | Informationsverbreitung | Information dissemination | Wissenstransfer | Knowledge transfer | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2022-0278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014473022