Many a little makes a mickle : Why do consumers negatively react to sequential price disclosure?
| Year of publication: |
2020
|
|---|---|
| Authors: | Totzek, Dirk ; Jurgensen, Gabriel |
| Published in: |
Psychology & Marketing. - Wiley, ISSN 1520-6793, ZDB-ID 2002068-5. - Vol. 38.2020, 1 (23.10.), p. 113-128
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/mar.21426 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012407472