Mapping and leveraging influencers in social media to shape corporate brand perceptions
| Year of publication: |
2011
|
|---|---|
| Authors: | Booth, Norman ; Matic, Julie Ann |
| Published in: |
Corporate communications : an international journal. - Bradford : Emerald, ISSN 1356-3289, ZDB-ID 13343464. - Vol. 16.2011, 3 (9.8.), p. 184-192
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