Mapping and leveraging influencers in social media to shape corporate brand perceptions
Norman Booth; Julie Ann Matic
| Year of publication: |
2011
|
|---|---|
| Authors: | Booth, Norman ; Matic, Julie Ann |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 16.2011, 3, p. 184-191
|
| Subject: | Markenführung | Brand management | Social Web | Social web | Web 2.0-Technologien | Web 2.0 technologies | Virales Marketing | Viral marketing | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009304714