Mapping customer behaviour : a key to successful new service development and innovation
Anders Gustafsson, Bo Edvardsson and Bodil Sandén
| Year of publication: |
2015
|
|---|---|
| Authors: | Gustafsson, Anders ; Edvardsson, Bo ; Sandén, Bodil |
| Published in: |
Innovation of strategic reflexivity. - London [u. a.] : Routledge, ISBN 978-1-138-87940-9. - 2015, p. 140-163
|
| Subject: | Scandinavian Airlines System <Stockholm> | Dienstleistungsinnovation | Service innovation | Passagierluftverkehr | Air passenger transport | Schweden | Sweden |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010528829