Mapping out the customer's journey : customer search strategy as a basis for channel management
Gerrita van der Veen; Robert van Ossenbruggen
| Year of publication: |
2015
|
|---|---|
| Authors: | Veen, Gerrita van der ; Ossenbruggen, Robert van |
| Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 22.2015, 3, p. 202-213
|
| Subject: | channel usage | consumer behavior | consumer search | customer journey | multichannel management | segmentation | The Netherlands | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Niederlande | Netherlands | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011386719