Mapping the play of organizational identity in foreign market adaptation
Julien Cayla & Lisa Peñaloza
| Year of publication: |
2012
|
|---|---|
| Authors: | Cayla, Julien ; Peñaloza, Lisa |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 76.2012, 6, p. 38-54
|
| Subject: | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing | Unternehmenskultur | Corporate culture | Lernende Organisation | Learning organization | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009670267