Mapping the Play of Organizational Identity in Foreign Market Adaptation
| Year of publication: |
2012
|
|---|---|
| Authors: | Cayla, Julien ; Peñaloza, Lisa |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 6, p. 38-55
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