Mapping the sustainability branding field : emerging trends and future directions

Jorge Nascimento and Sandra Maria Correia Loureiro

Year of publication:	2024
Authors:	Nascimento, Jorge ; Loureiro, Sandra Maria Correia
Published in:	The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 33.2024, 2, p. 234-257
Subject:	Bibliometric analysis \| Brand communication \| Brand image \| Branding \| Consumer behavior \| Consumer–brand relationship \| Corporate branding \| Green marketing \| Social responsibility \| Sustainability \| Markenführung \| Brand management \| Konsumentenverhalten \| Consumer behaviour \| Corporate Social Responsibility \| Corporate social responsibility \| Markenimage \| Bibliometrie \| Bibliometrics \| Firmenimage \| Corporate reputation \| Nachhaltigkeit \| Öko-Marketing \| Markenartikel \| Brand \| Nachhaltige Entwicklung \| Sustainable development \| Marketingmanagement \| Marketing management \| Markenarchitektur \| Brand architecture

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/JPBM-02-2023-4349 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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