Mapping the trend of digital transformation in omni-channel retailing : a bibliometric analysis
Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K.K. Ramachandran
| Year of publication: |
2024
|
|---|---|
| Authors: | Nornajihah Nadia Hasbullah ; Ag Kaifah Riyard Kiflee ; Anwar, Saiful ; Ramachandran, K. K. |
| Published in: |
Marketing i menedžment innovacij : m&mi. - Sumy : [Verlag nicht ermittelbar], ISSN 2227-6718, ZDB-ID 2647971-0. - Vol. 15.2024, 1, p. 29-40
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| Subject: | Digitalisierung | Digitization | Bibliometrie | Bibliometrics | Einzelhandel | Retail trade | Multikanalvertrieb | Multichannel strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.21272/mmi.2024.1-03 [DOI] hdl:11159/654474 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014577532