Markdown or everyday low price? : the role of behavioral motives
Özalp Özer (Jindal School of Management, The University of Texas at Dallas, Richardson, Texas), Yanchong Zheng (Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts)
| Year of publication: |
February 2016
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|---|---|
| Authors: | Özer, Özalp ; Zheng, Yanchong |
| Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 62.2016, 2, p. 326-346
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| Subject: | regret | availability misperception | markdown | everyday low price | inventory rationing | revenue management | consumer model | behavioral economics | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Revenue-Management | Revenue management | Niedrigpreisstrategie | Low-cost strategy | Preismanagement | Pricing strategy | Einzelhandelspreis | Retail price |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mnsc.2014.2147 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011446184