Markenfit und Markenwirkung : theoretische Modellierung, methodische Validierung und empirische Befunde
Hans-Jörg Sturm
| Year of publication: |
2011 ; 1. Aufl.
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|---|---|
| Authors: | Sturm, Hans-Jörg |
| Institutions: | Friedrich-Schiller-Universität Jena (degree granting) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Theorie | Theory | Marketing | Kommunikationsstrategie | Marke | Objektorientierung | Imagetransfer | Wirkung | Analyse |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXII, 407 Seiten Diagramme 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Friedrich-Schiller-Universität Jena, 2011 |
| ISBN: | 978-3-8349-3116-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009234851