Markenimplementierung im Web 2.0
Claudia Fantapié Altobelli
| Year of publication: |
2011
|
|---|---|
| Authors: | Fantapié Altobelli, Claudia |
| Published in: |
Innovative Markenführung und -implementierung. - Berlin : Logos-Verl., ISBN 3-8325-2486-X. - 2011, p. 371-394
|
| Subject: | Online-Marketing | Internet marketing | Markenführung | Brand management | Social Web | Social web | Kundenintegration | Customer integration | Virales Marketing | Viral marketing | Interne Markenführung | Internal branding |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009349206