Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Renée Fröhling ; mit einem Geleitwort von Prof. Dr. Tobias Langner
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Fröhling, Renée |
| Other Persons: | Langner, Tobias (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenimage | Brand image | Kundenbindung | Customer retention | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Deutschland | Germany | Marke | Verbraucherzufriedenheit |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXI, 348 Seiten Illustrationen 21 cm x 14.8 cm, 482 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis ; Lehrbuch ; Textbook |
| Language: | German |
| Thesis: | Dissertation, Bergische Universität Wuppertal, 2015 |
| ISBN: | 3-658-18377-2 ; 978-3-658-18377-6 ; 978-3-658-18378-3 |
| Other identifiers: | 10.1007/978-3-658-18378-3 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011662317