Market amplification or transformation? : the role of industry analysts in spreading WOM in B2B
Kirsten Cowan, Teea Palo, Duncan Chapple and Yiwei Zhang
| Year of publication: |
2023
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|---|---|
| Authors: | Cowan, Kirsten ; Palo, Teea ; Chapple, Duncan ; Zhang, Yiwei |
| Published in: |
The journal of business & industrial marketing. - Bradford : Emerald, ISSN 2052-1189, ZDB-ID 2019934-X. - Vol. 38.2023, 8, p. 1623-1638
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| Subject: | Business-to-business | Influencer marketing | Market creation | Opinion leadership | Social media influencer | Thought leadership | Word-of-mouth | Social Web | Social web | Virales Marketing | Viral marketing | B-to-B-Marketing | Business-to-business marketing | Influencer | Marketing | Marketingmanagement | Marketing management | Führungsstil | Leadership style | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-03-2022-0127 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014314176