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Market-based assets and capabilies, business processes, and financial performance : Report No. 04-102
Ramaswami, Sridhar N., (2004)
Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Ramaswami, Sridhar N., (2009)
Work Alienation of Marketing Employees: Influence of Task, Supervisory, and Organizational Structure Factors
Ramaswami, Sridhar N., (1993)