Market-based assets and shareholder value: a framework for analysis
Rajendra K. Srivastava, Tasadduq A. Shervani and Liam Fahey
| Year of publication: |
2005
|
|---|---|
| Authors: | Srivastava, Rajendra K. ; Shervani, Tasadduq A. ; Fahey, Liam |
| Published in: |
A reader in marketing communications. - London [u.a.] : Routledge, ISBN 0-415-35649-0. - 2005, p. 239-269
|
| Subject: | Shareholder Value | Shareholder value |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003292736