Market-based capabilities and financial performance of firms : insights into marketing's contribution to firm value
Sridhar N. Ramaswami; Rajendra K. Srivastava; Mukesh Bhargava
| Year of publication: |
2009
|
|---|---|
| Authors: | Ramaswami, Sridhar N. ; Srivastava, Rajendra Krishan ; Bhargava, Mukesh |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 2, p. 97-116
|
| Subject: | Marketing | Ressourcenorientierter Ansatz | Resource-based view | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Lieferkette | Supply chain | Unternehmenserfolg | Firm performance | Unternehmenswert | Firm value | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850890