Market based management : strategies for growing customer value and profitability
Roger J. Best
| Year of publication: |
1997 ; Internat. ed.
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|---|---|
| Authors: | Best, Roger J. |
| Publisher: |
London : Prentice-Hall International |
| Subject: | Marketing | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 424 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographies and index |
| ISBN: | 0-13-856477-9 |
| Classification: | Unternehmensführung ; Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004346163