Market-based management : strategies for growing customer value and profitability
Roger J. Best
| Year of publication: |
c 2013 ; 6. ed., international ed.
|
|---|---|
| Authors: | Best, Roger J. |
| Publisher: |
Boston [u.a.] : Pearson |
| Subject: | Marketing | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | 576 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Previous ed.: 2009. - Includes bibliographical references and index |
| ISBN: | 0-13-284816-3 ; 978-0-13-284816-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507041