Market basket analysis : data mining application in Indian retailing
M. Hemalatha
| Year of publication: |
2012
|
|---|---|
| Authors: | Hemalatha, M. |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 10.2012, 1, p. 109-129
|
| Subject: | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Leistungsbündel | Bundling strategy | Data Mining | Data mining | Wettbewerbsvorteil | Competitive advantage | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009550115