Market challenges, learning and customer orientation, and innovativeness in IJVs
Chansoo Park, Chang Hoon Oh, and Azilah Kasim
| Year of publication: |
2017
|
|---|---|
| Authors: | Park, Chansoo ; Oh, Chang Hoon ; Kasim, Azilah |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 34.2017, 6, p. 945-967
|
| Subject: | Customer orientation | Learning orientation | Innovativeness | Republic of Korea | Communication frequency | International joint ventures | Market challenge | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea | Joint Venture | Joint venture | Lernende Organisation | Learning organization | Marketingmanagement | Marketing management | Innovation | Innovationsmanagement | Innovation management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-07-2014-0238 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011799829