Market-creating service innovation : verification and its associations with new service development and customer involvement
Colin C. Cheng and Ja-Shen Chen; Hun Tai Tsou
| Year of publication: |
2012
|
|---|---|
| Authors: | Cheng, Colin C. ; Chen, Ja-shen ; Tsou, Hun Tai |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 6, p. 444-457
|
| Subject: | Produktentwicklung | New product development | Kundenintegration | Customer integration | Dienstleistungssektor | Service industry | Taiwan |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009672326