Market Definition Using Consumer Characteristics and Cluster Analysis
| Year of publication: |
2019
|
|---|---|
| Authors: | Boshoff, Willem ; Jaarsveld, Rossouw |
| Published in: |
South African Journal of Economics. - Wiley, ISSN 1813-6982, ZDB-ID 2067032-1. - Vol. 87.2019, 3 (08.05.), p. 302-325
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/saje.12221 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012097366