Market Development Using New Products and New Customers: A Role for Perceived Risk
| Year of publication: |
1993
|
|---|---|
| Authors: | Mitchell, V.-W. ; Boustani, P. |
| Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 27.1993, 2, p. 17-32
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