Market-Driven Management and Intangible Assets in Global Television Set Manufacturers

The television set industry is a global sector where the most competitive companies are market-driven. Their competitive advantage is based not only on their ability to innovate products but also on their capability to develop and strengthen intangible assets, such as corporate culture, brand image and relationships between organisations.

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Year of publication:	2010
Authors:	Silvestrelli, Patrizia
Published in:	Symphonya. Emerging Issues in Management. - University of Milano-Bicocca. - 2010, 2 Intangible Assets & Global Competition, 7
Publisher:	University of Milano-Bicocca
Subject:	Television set industry \| Market Driven Management \| Competitiveness \| Intangible Assets DOI:http://dx.doi.org/10.4468/2010.2.07silvestrelli

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Source:	RePEc - Research Papers in Economics

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