Market-driven management : how to define, develop, and deliver customer value
Frederick E. Webster Jr.
| Year of publication: |
2002 ; 2. Aufl.
|
|---|---|
| Authors: | Webster, Frederick E. <Jr.> |
| Publisher: |
Hoboken, NJ : Wiley |
| Subject: | Marketingmanagement | Marketing management | USA | United States | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] |
| Extent: | XIII, 320 S graph. Darst 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index Putting the customer first--always! -- Strategic planning and marketing -- Marketing as process: quality, service, and customer satisfaction -- Market targeting and the value proposition -- Customer relationship management -- Strategic partnering and network organizations -- Organizational culture and customer orientation -- Developing a customer-oriented, market-driven company -- Implementing the value-delivery concept of marketing strategy |
| ISBN: | 0-471-23693-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001684832