Market driven management : using the new marketing concept to create a customer oriented company
Frederick E. Webster
| Year of publication: |
1994
|
|---|---|
| Authors: | Webster, Frederick E. |
| Publisher: |
New York [u.a.] : Wiley |
| Subject: | Kundenorientierung | Marketingmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 319 S. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-471-59576-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004192050