Market driven strategy : processes for creating value
George S. Day
| Year of publication: |
1990
|
|---|---|
| Authors: | Day, George S. |
| Publisher: |
New York [u.a.] : Free Press [u.a.] |
| Subject: | Management | Unternehmensplanung | Corporate planning | Marketingmanagement | Strategische Planung | Marketing | Strategisches Management | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | IX, 405 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 377 - 394 |
| ISBN: | 0-02-907211-5 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013467258