Market-driving behavior in emerging firms : a study on market-driving behavior, its moderators and performance implications in German emerging technology ventures
Jesko-Philipp Neuenburg. With a foreword by Malte Brettel
| Year of publication: |
2010 ; 1. Aufl.
|
|---|---|
| Authors: | Neuenburg, Jesko-Philipp |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Unternehmensgründung | Business start-up | Wettbewerbsstrategie | Competitive strategy | Marktführer | Market leader | Stakeholder | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance | Hochtechnologie | High technology | Deutschland | Germany | Emerging Market | Marktverhalten |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 249 S. graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Aachen, RWTH, Diss., 2009 |
| ISBN: | 978-3-8349-2058-4 |
| Classification: | Unternehmensführung ; Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003881479