Market entry in China : case studies on strategy, marketing, and branding
Christiane Prange (ed.)
| Year of publication: |
[2016]
|
|---|---|
| Other Persons: | Prange, Christiane (ed.) |
| Institutions: | Springer International Publishing (publisher) |
| Publisher: |
[Cham] : Springer |
| Subject: | Multinationales Unternehmen | Transnational corporation | Ausländisch | Foreign | Markteintritt | Market entry | Kfz-Industrie | Automotive industry | Einzelhandel | Retail trade | Luxusgüter | Luxury goods | Ernährungsindustrie | Food industry | China | Markteintrittsstrategie | Markenpolitik | Marketingstrategie | Auslandsgeschäft | Marktzugang |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [springer.com] |
| Published items: |
17 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | vi, 231 Seiten Illustrationen 23.5 cm x 15.5 cm, 0 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Enthält 18 Beiträge Erscheinungsjahr in Vorlageform:[2016] |
| ISBN: | 3-319-29138-6 ; 978-3-319-29138-3 ; 978-3-319-29139-0 ; 978-3-319-29139-0 |
| Other identifiers: | 10.1007/978-3-319-29139-0 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011473412