Market entry mode and performance : capability alignment and institutional moderation
Tobias Pehrsson
| Year of publication: |
2015
|
|---|---|
| Authors: | Pehrsson, Tobias |
| Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3627, ZDB-ID 2416804-X. - Vol. 15.2015, 4, p. 508-527
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| Subject: | entry mode | market orientation | entrepreneurial orientation | institutional theory | post-entry performance | international business | capabilities | Internationaler Markteintritt | International market entry | Unternehmenserfolg | Firm performance | Institutionenökonomik | Institutional economics | Multinationales Unternehmen | Transnational corporation | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Resource-based view | Markteintritt | Market entry | Unternehmensgründung | Business start-up | Entrepreneurship | Entrepreneurship approach | Dynamische Kompetenzen | Dynamic capabilities | Internationale Geschäftsbeziehungen | International business |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011606119