Market expansion strategy - reasons for and against : what do managers in India think?
Vasant Vijay Bang and Sharad L. Joshi
| Year of publication: |
2012
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|---|---|
| Authors: | Bang, Vasant Vijay ; Joshi, Sharad L. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 20.2012, 2, p. 85-102
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| Subject: | Internationaler Markteintritt | International market entry | Schwellenländer | Emerging economies | Marketingmanagement | Marketing management | Erfolgsfaktor | Success factor | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009630783