Market expansion strategy reasons for and against: what do managers in India think?
| Year of publication: |
2012
|
|---|---|
| Authors: | Bang, Vasant Vijay ; Joshi, Sharad L. |
| Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 12797947. - Vol. 20.2012, 2 (1.4.), p. 85-103
|