Market knowledge development of indigenous Chinese firms for overseas expansion : insights from marketing ambidexterity perspective
Hui Xu, Yongchun Feng, and Lianxi Zhou
| Year of publication: |
[2016]
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|---|---|
| Authors: | Xu, Hui ; Feng, Yongchun ; Zhou, Lianxi |
| Published in: |
Asian businesses in a turbulent environment : uncertainty and coping strategies. - Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, ISBN 978-1-137-48885-5. - 2016, p. 115-141
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| Subject: | Market knowledge | Ambidexterity | Multinationales Unternehmen | Transnational corporation | Internationale Geschäftsbeziehungen | International business | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011485392