Market-led strategic change : a guide to transforming the process of going to market
Nigel F. Piercy
| Year of publication: |
2002 ; 3rd ed
|
|---|---|
| Authors: | Piercy, Nigel |
| Other Persons: | Piercy, Nigel (contributor) |
| Publisher: |
Oxford [u.a.] : Butterworth-Heinemann |
| Subject: | Strategisches Management | Strategic management | Marketingmanagement | Marketing management | Organisatorischer Wandel | Organizational change | Marketing | Marketingstrategie |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVI, 762 S Ill. 24 cm. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Previous ed.: 1997 Published in association with the Chartered Institute of Marketing. - Includes index. - Previous ed.: 1997 |
| ISBN: | 0-7506-5225-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001555390