Market measures from salesmen : a multidimensional scaling approach
Ronald E. Turner
| Year of publication: |
1971
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|---|---|
| Authors: | Turner, Ronald E. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 8.1971, 2, p. 165-172
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| Subject: | Vereinigte Staaten | Handelspersonal | Marktforschung |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002932846