Market monitoring through attitude research
Year of publication: |
1973
|
---|---|
Authors: | Arnold, Stephen J. ; Tigert, Douglas J. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 49.1973/1974, 4, p. 3-22
|
Subject: | Marktforschung | Verbraucher | Einzelhandel | Kanada | Toronto |
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