Market Motives, Distinctive Capabilities, and Domestic Inertia: A Hybrid Model of Innovation Generation
| Year of publication: |
1999
|
|---|---|
| Authors: | Chandrashekaran, Murali ; Mehta, Raj ; Chandrashekaran, Rajesh ; Grewal, Rajdeep |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 36.1999, 1, p. 95-112
|