Market niches as dynamic, co-created resource domains
Denis Odlin, Maureen Benson-Rea
| Year of publication: |
2021
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|---|---|
| Authors: | Odlin, Denis ; Benson-Rea, Maureen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 95.2021, p. 29-40
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| Subject: | Competition | Industry evolution | Internationalization strategy | Market co-creation | Niche marketing | SME | KMU | Nischenstrategie | Niche marketing strategy | Marketingmanagement | Marketing management | Kundenintegration | Customer integration | Marketing | Wettbewerb | Internationaler Markteintritt | International market entry | Globalisierung | Globalization | Ressourcenorientierter Ansatz | Resource-based view | Wettbewerbsstrategie | Competitive strategy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2021.03.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012588295