Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications
| Year of publication: |
2002
|
|---|---|
| Authors: | Noble, Charles H. ; Sinha, Rajiv K. ; Kumar, Ajith |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 66.2002, 4, p. 25-39
|