Market orientation and business performance : a study of interrelationships and effects in a small sized hotels within Lagos State Metropolis
P.K.A. Ladipo, A. Ganiyu Rahim, C. Abayomi Oguntoyibo, I. Olatunji Okikiola
| Year of publication: |
December 2016
|
|---|---|
| Authors: | Ladipo, P. K. A. ; Rahim, A. Ganiyu ; Oguntoyibo, C. Abayomi ; Okikiola, I. Olatunji |
| Published in: |
Academic journal of economic studies. - Bucharest : Editura Universitară, ISSN 2457-5836, ZDB-ID 2822728-1. - Vol. 2.2016, 4, p. 98-119
|
| Subject: | Market orientation | customer orientation | competitor orientation | inter-functional coordination | business performance | small sized hotel | competitive advantage | Marketingmanagement | Marketing management | KMU | SME | Unternehmenserfolg | Firm performance | Hotellerie | Hotel industry | Beziehungsmarketing | Relationship marketing | Wettbewerbsvorteil | Competitive advantage |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | hdl:11159/480 [Handle] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011580387