Market orientation and design orientation: a management model
| Year of publication: |
2007
|
|---|---|
| Authors: | Moll, Isa ; Montaña, Jordi ; Guzmán, Francisco ; Parellada, Francesc Solé |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 23.2007, 9-10, p. 861-876
|