Market orientation and firm performance : an empirical analysis of Ghanaian microenterprises
Year of publication: |
2013
|
---|---|
Authors: | Spillan, John E. ; Kara, Ali ; King, Domfeh Obed ; MacGinnis, Michael A. |
Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 26.2013, 5, p. 258-272
|
Subject: | Market orientation | MARKOR scale | Ghana | microenterprises (MEs) | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Familienunternehmen | Family business | KMU | SME | Unternehmensgründung | Business start-up |
-
Hernández-Linares, Remedios, (2018)
-
Hernández-Linares, Remedios, (2020)
-
Ghouri, Arsalan Mujahid, (2020)
- More ...
-
Spillan, John E., (2013)
-
Doing Business In Ghana : Challenges and Opportunities
Spillan, John E., (2017)
-
Doing business in Ghana : challenges and opportunities
Spillan, John E., (2017)
- More ...