Market orientation and firm performance : can there be too much of a good thing?
Vivien Jancenelle, Susan F. Storrud-Barnes and Dominic Buccieri
| Year of publication: |
2022
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|---|---|
| Authors: | Jancenelle, Vivien ; Storrud-Barnes, Susan F. ; Buccieri, Dominic |
| Published in: |
Management decision. - Bingley : Emerald, ISSN 1758-6070, ZDB-ID 2023018-7. - Vol. 60.2022, 6, p. 1683-1701
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| Subject: | Capabilities | Computer-assisted-text-analysis | Inverted U-Shaped relationship | Market orientation | Organizational confidence | Resource-based view | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Ressourcenorientierter Ansatz | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/MD-01-2021-0004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013350109